X-Cart forums - how 2 make shopping cart check out process more attractive

How do you go about making our shopping cart checkout more attractive. We have put all of the data in "Excel" and uploaded it that way into the xcart. Our's is not too attrative though if you check out the website and search for something and click more details about the product. Our website is appliancecenterdirect.com

If you go to other websites like abtelectronics.com, they have all of the text bolded, etc. They also use tab systems and have Xcel type tables that hold the detailed specifications which looks more attractive and organized. We have tried to do that in excel and it will not work once we upload the data. Ours looks really bad because it all just spits out like a book. Our goal is to Bold certain points and clean up the text look. Maybe they are doing it some other way and when uploading the information it's staying bolded. Is there a way to do that in excel? Or maybe companies are using a different way to upload databases.

Any help, would be GREATLY appreciated. Thanks!